Win more deals with smart win-loss analysis software

Stop ending your deals without
sending automatic external feedback
getting a full picture of what happened
knowing why
analyzing data to improve winrates
sending automatic external feedback
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Dashboard Diffly
B2B Revenue teams that trust us
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Do you really know

why you

lose
win

deals?

Price or product reasons
Warranties
Competitors’ best approach
Perceived value
References
Lack of professionalism of the sales person
Unfair loss (lobbying)
Follow-up rythms
Not-suited proposal

Win-loss analysis helps all revenue teams

Sales

Improve Win Rates

Understand why you win and why you lose deals so that you can improve your winrates through the analysis of what works or not.

Product Marketing

Inform Product Development

Identify areas for improvement in your product or service and provide salespeople a competitive edge by learning about competitor’s strengths and weaknesses.

Executives

Increase Competitive Advantage

Implement an external feedback culture across your organization and take strategic decision based on data rather than feelings.

Marketing

Improve messaging

Understand how your company is externally seen and adapt your go-to-market strategy. Craft more effective messaging by knowing what resonates with customers.

Sales Ops

Optimize Sales Enablement

Help your teams hit targets through operational efficiency and use analysis to identify gaps in sales team knowledge or skills.

Improve Win Rates

Understand why you win and why you lose deals so that you can improve your winrates through the analysis of what works or not.

Inform Product Development

Identify areas for improvement in your product or service and provide salespeople a competitive edge by learning about competitor’s strengths and weaknesses.

Increase Competitive Advantage

Implement an external feedback culture across your organization and take strategic decision based on data rather than feelings.

Improve messaging

Understand how your company is externally seen and adapt your go-to-market strategy.
Craft more effective messaging by knowing what resonates with customers.

Optimize Sales Enablement

Help your teams hit targets through operational efficiency and use analysis to identify gaps in sales team knowledge or skills.

It’s not because a deal is lost that it’s over

We help you understand why

A cycle from a lost deal to learn, dig, improve, repeat in order to win thanks to win-loss analysis

Robust win-loss analysis drives more revenue

+53%
increase of win rates for companies that take a comprehensive
win/loss analysis approach
40%
of your closed-lost reasons
don’t explain why you actually lost
82%
of top sales dig into
their closed deals

Losing a deal is not only one reason
in a CRM dropdown list

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Diffly helps growing B2B companies close more deals

How it works?

First step : gathering data from CRM
CRM integration
(or CSV import)
Second step : Automatic external feedback
Automatic external feedback (survey & interview request)
Third step: Benefit from a custom dashboard that gives why you win or lose
Custom filtered dashboard with unbiased &
transparent insight
Fourth step: Artificial intelligence powered assistance to help win future deals
AI-powered
assistant to help
win future deals

Win more deals with smart
win-loss analysis software

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Oops! Something went wrong while submitting the form.
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